Holiday Firearm Sales Highlight Popularity Of Shotguns, Compact Pistols

by
posted on January 7, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Shotgun Trend
Image courtesy of Keltec.

It was the 52nd month in a row that more than 1 million firearms were sold in the United States. November 2023 is now the third highest in gun purchase volume for that month, as calculated by NICS raw figures. Diving into results provided by two of the industry’s biggest outlets indicate buyers are showing a decided preference for one shotgun design.

The volume of National Instant Criminal Background System Checks (NICS) conducted by the FBI for the purchase of a firearm in November was 5 percent greater than the same period a year ago, according to a National Shooting Sports Foundation (NSSF) estimate. Total for the month came in at roughly 1,595,476.

Guns.com reported its top-selling shotgun last month was the pump-action, .410-bore Keltec KSG410. The little brother to the company’s famed the 12-ga. Keltec KSG was introduced only this year and is growing in popularity. Its elder sibling took second-place honors on the webstore.

Over at Gunbroker, the KSG claimed third place among slide-action shotguns, behind the legendary Mossberg Model 590 and Remington Model 870, respectively. In August, the innovative KSG design climbed to fifth place among pump actions on the website, a slot it held onto in both September and October.

Preference among other methods of operation and even chamberings varied widely between the websites, though. The SIG Sauer P365 is tops among semi-auto pistols on Gunbroker, but at Guns.com, it’s the Keltec P17. The former is available in 9 mm Luger and .380 ACP, while the latter is chambered for .22 LR. The diversity also showed in semi-auto rifles, where it was either the legendary Ruger 10/22 or FN FN-15 SRP G2 that reigned supreme.

The outlets attract different clienteles, partially explaining the difference in purchasing preference. The popularity of KSGs in both cases, however, shows a growing enthusiasm for the increased capacity of several tube magazines on a shotgun—regardless of bore size. Full November reports from Guns.com and Gunbroker.com are available online.

Odds are good more than a few KSGs were included in the heavy volume of NICS checks conducted by the FBI facility in Clarksburg, W.Va., on Black Friday. The 24-hour period set a record for the number of names processed through the system. Total volume was 214,913. Bear in mind that figure also includes applications and renewals for carry permits, as well as other administrative use of the system. Thanksgiving week came in at 680,671.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year. Firearm sales remain consistently strong, with over a million per month for more than four years running,” said Joe Bartozzi, NSSF president and CEO. “These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Latest

springfield armory kuna
springfield armory kuna

Springfield Kuna: A PDW For The Masses

Small, yet fierce, the namesake of Springfield Armory’s latest large-format pistol is a revered forest dweller in the land of its Croatian manufacturing partner, HS Produkt. The new Kuna is poised to be just as welcome in America.

The Armed Citizen® June 30, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Book Review: Clockwork Basilisk: The Early Revolvers Of Elisha Collier & Artemas Wheeler

The result of a decade of research, Clockwork Basilisk is a comprehensive, two-volume history of the rare revolvers that preceded the development of the well-known Colt guns of the 1830s.

Preview: 1791 Gunleather Cobra Gun Belt 01

Employing the same rugged and rigid 0.25"-thick American steerhide as 1791 Gunleather’s original Gun Belt 01, the new Cobra Gun Belt 01 offers enhanced ease of use by taking advantage of a high-strength Cobra quick-latch/release buckle.

NRA CEO Hamlin and President Bachenberg Hold First Virtual Townhall

In the interests of transparency, NRA CEO and EVP Doug Hamlin and NRA President Bill Bachenberg held a live Townhall event, where both answered direct questions from NRA members.

Benelli Adds New 28-Gauge Models to Super Black Eagle 3 Line

Benelli initially introduced the 28-ga. chambering to its Super Black Eagle 3 line in 2022, but this year, the company added three new models tailored specifically to hunters.

Interests



Get the best of American Rifleman delivered to your inbox.