Holiday Firearm Sales Highlight Popularity Of Shotguns, Compact Pistols

by
posted on January 7, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Shotgun Trend
Image courtesy of Keltec.

It was the 52nd month in a row that more than 1 million firearms were sold in the United States. November 2023 is now the third highest in gun purchase volume for that month, as calculated by NICS raw figures. Diving into results provided by two of the industry’s biggest outlets indicate buyers are showing a decided preference for one shotgun design.

The volume of National Instant Criminal Background System Checks (NICS) conducted by the FBI for the purchase of a firearm in November was 5 percent greater than the same period a year ago, according to a National Shooting Sports Foundation (NSSF) estimate. Total for the month came in at roughly 1,595,476.

Guns.com reported its top-selling shotgun last month was the pump-action, .410-bore Keltec KSG410. The little brother to the company’s famed the 12-ga. Keltec KSG was introduced only this year and is growing in popularity. Its elder sibling took second-place honors on the webstore.

Over at Gunbroker, the KSG claimed third place among slide-action shotguns, behind the legendary Mossberg Model 590 and Remington Model 870, respectively. In August, the innovative KSG design climbed to fifth place among pump actions on the website, a slot it held onto in both September and October.

Preference among other methods of operation and even chamberings varied widely between the websites, though. The SIG Sauer P365 is tops among semi-auto pistols on Gunbroker, but at Guns.com, it’s the Keltec P17. The former is available in 9 mm Luger and .380 ACP, while the latter is chambered for .22 LR. The diversity also showed in semi-auto rifles, where it was either the legendary Ruger 10/22 or FN FN-15 SRP G2 that reigned supreme.

The outlets attract different clienteles, partially explaining the difference in purchasing preference. The popularity of KSGs in both cases, however, shows a growing enthusiasm for the increased capacity of several tube magazines on a shotgun—regardless of bore size. Full November reports from Guns.com and Gunbroker.com are available online.

Odds are good more than a few KSGs were included in the heavy volume of NICS checks conducted by the FBI facility in Clarksburg, W.Va., on Black Friday. The 24-hour period set a record for the number of names processed through the system. Total volume was 214,913. Bear in mind that figure also includes applications and renewals for carry permits, as well as other administrative use of the system. Thanksgiving week came in at 680,671.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year. Firearm sales remain consistently strong, with over a million per month for more than four years running,” said Joe Bartozzi, NSSF president and CEO. “These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Latest

2025 Holiday Gift Guide F
2025 Holiday Gift Guide F

15 Great Holiday Gifts For Gun Owners

Looking for the perfect Christmas gift for the gun guy or gun girl in your life? Here are a few great options from folks in the know.

October Gun Sales Numbers Signals New Normal?

Estimated gun sales numbers reported from the month of October give us a few clues as to the state of the firearm industry and the community of gun owners at large.

I Have This Old Gun: Japanese Type 38 "Arisaka"

Along with the Type 99, the Japanese Type 38 "Arisaka" was one of the main bolt-action battle rifles used by Japanese imperial forces during World War II.

New For 2025: Stoeger M3000 & P3000 Tactical

Stoeger Industries optimized its inertia-driven M3000 and pump-action P3000 shotgun designs for defensive and tactical use.

Tips & Techniques: Applying A Linseed Oil Finish (Without Turning Your Stock Into A Sticky Mess)

Linseed oil may be the oldest wood finish known to man, with evidence of linseed oil finishes being applied to wood as far back as ancient Egypt.

Rifleman Report: Proficiency Is Key

As the end of the calendar year approaches, and new firearms and related products continue to become available, we’re reminded that, while gear is important, training safely with it while developing familiarity is just as vital.

Interests



Get the best of American Rifleman delivered to your inbox.