Holiday Firearm Sales Highlight Popularity Of Shotguns, Compact Pistols

by
posted on January 7, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Shotgun Trend
Image courtesy of Keltec.

It was the 52nd month in a row that more than 1 million firearms were sold in the United States. November 2023 is now the third highest in gun purchase volume for that month, as calculated by NICS raw figures. Diving into results provided by two of the industry’s biggest outlets indicate buyers are showing a decided preference for one shotgun design.

The volume of National Instant Criminal Background System Checks (NICS) conducted by the FBI for the purchase of a firearm in November was 5 percent greater than the same period a year ago, according to a National Shooting Sports Foundation (NSSF) estimate. Total for the month came in at roughly 1,595,476.

Guns.com reported its top-selling shotgun last month was the pump-action, .410-bore Keltec KSG410. The little brother to the company’s famed the 12-ga. Keltec KSG was introduced only this year and is growing in popularity. Its elder sibling took second-place honors on the webstore.

Over at Gunbroker, the KSG claimed third place among slide-action shotguns, behind the legendary Mossberg Model 590 and Remington Model 870, respectively. In August, the innovative KSG design climbed to fifth place among pump actions on the website, a slot it held onto in both September and October.

Preference among other methods of operation and even chamberings varied widely between the websites, though. The SIG Sauer P365 is tops among semi-auto pistols on Gunbroker, but at Guns.com, it’s the Keltec P17. The former is available in 9 mm Luger and .380 ACP, while the latter is chambered for .22 LR. The diversity also showed in semi-auto rifles, where it was either the legendary Ruger 10/22 or FN FN-15 SRP G2 that reigned supreme.

The outlets attract different clienteles, partially explaining the difference in purchasing preference. The popularity of KSGs in both cases, however, shows a growing enthusiasm for the increased capacity of several tube magazines on a shotgun—regardless of bore size. Full November reports from Guns.com and Gunbroker.com are available online.

Odds are good more than a few KSGs were included in the heavy volume of NICS checks conducted by the FBI facility in Clarksburg, W.Va., on Black Friday. The 24-hour period set a record for the number of names processed through the system. Total volume was 214,913. Bear in mind that figure also includes applications and renewals for carry permits, as well as other administrative use of the system. Thanksgiving week came in at 680,671.

“The background checks reported by the FBI are in keeping with the trends NSSF has seen throughout the year. Firearm sales remain consistently strong, with over a million per month for more than four years running,” said Joe Bartozzi, NSSF president and CEO. “These figures tell us that there is a continued strong appetite for lawful firearm ownership by law-abiding Americans and that firearm manufacturers across the country continue to deliver the quality firearms our customers have come to expect.”

Latest

013 Rrvstr Trio End 01
013 Rrvstr Trio End 01

What Should Ruger’s Future Revolvers Look Like?

Ruger’s revolvers would benefit from a few updates if the company ever decides to bring them back into production.

Savage Arms Expands Model 334 Line with New Chamberings & Compact Models

Initially introduced in 2023, the Savage Model 334 bolt-action lineup has been an affordable, no-frills platform for hunters and shooters, and in 2026, Savage has expanded the line with new chamberings and compact models.

Gun of the Week: Marlin Firearms Model 1894 Trapper 10 mm

One of the latest Marlin lever-action rifles on the market is the Model 1894 Trapper, and the company now offers the platform in a 10 mm Auto chambering.

Scout Rifle World Shoot Recap

There’s lot to learn about the Scout Rifle, and we tested one at the inaugural Scout Rifle World Shoot.

The Armed Citizen® Nov. 6, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

The Six-Hour Gun: Saving a Family Heirloom

Simple math would have told anyone it wasn't worth fixing a $150 revolver. But to one family, this simple, common revolver meant everything.

Interests



Get the best of American Rifleman delivered to your inbox.