Bass Pro Shops Named No. 2 "Hottest Retailer" in U.S.

by
posted on August 7, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
basspro.jpg

Bass Pro Shops has been named 2018's number two hottest retailer in the United States by the National Retail Federation (NRF), the world’s largest retail trade association representing more than 18,000 companies from the U.S. and more than 45 countries. That puts the outdoor retailer ahead of giants such as Amazon, PetSmart, IKEA Verizon and others.

A statement from the NRF says:

Bass Pro Shops has been growing steadily for several years as outdoor pursuits such as hiking, camping and fishing have been rising, says David Marcotte, senior vice president at Kantar Consulting. “Each has a very widespread set of requirements for participation, from $20 shoes to $20,000 boats,” Marcotte says. “Given this, retailers have a great amount of space to create value for nearly all shopper segments.”

Bass Pro has made regular appearances in the Hot 100, but none as high as this year’s No. 2 ranking after completing a prolonged acquisition of Cabela’s last September. In May, Bass Pro announced an expanded alliance with Sunglass Hut to open shops inside 160 Bass Pro Shops and Cabela’s locations. The partnership dates back to 2015, when Bass Pro recycled the Pyramid in Memphis from a sports arena and entertainment venue into a 535,000-square-foot retail space that included a Sunglass Hut inside the Bass Pro Shops.

In 2017, Bass Pro Shops joined forces with Cabela’s to offer the “best-of-the-best” experience for all outdoor enthusiasts with superior products, dynamic locations and outstanding customer service. The company boasts unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more.

“Our company is guided by the principles of genuinely friendly service and quality products and experiences offered at an exceptional value each and every time,” said destination retail pioneer, founder and leader Bass Pro Shops Johnny Morris. “This recognition is a tribute to all of our remarkable and passionate outfitters who work hard every day to make sure every customer experience is a positive one.”

Bass Pro Shops was founded in 1972 when Morris, an avid young angler, began selling tackle on eight square feet of shelf space in his father’s liquor store in Springfield, Mo. Today, Bass Pro Shops and Cabela’s welcome more than 200 million visitors annually to its 200 retail and marine center locations across North America and is a national leader in protecting wildlife habitat and connecting new audiences to the outdoors.

 

Latest

Magpul Hunter Lite Stock
Magpul Hunter Lite Stock

New for 2026: New Products from Magpul

Magpul announces new metal-magazines, new stocks and pistol frames.

New for 2026: Burris Veracity Riflescopes

The latest generation of Veracity scopes is available in a variety of 5X magnification ranges.

New for 2026: Springfield Armory 10-8 Performance Master Class 1911 Pistols

Springfield Armory and Lipseys have partnered to offer a highly custom 1911 with input from Hilton Yam.

New For 2026: Diamondback SDR-A

Following the release of its Self-Defense Revolver in 2024, Diamondback Firearms has now lightened its design and reduced the cost with the new-for-2026 SDR-A.

Rifleman Review: Walther Arms PDP F-Series 4-Inch

Walther Arms continues to expand its F-Series handgun line, a design initially developed for women but that has broad appeal across the firearm consumer market, thanks to its unique design elements and feature set.

Mossberg Expands Budget-Priced Maverick Line With Semi-Auto Model

As part of its International family of shotguns, Mossberg announced the introduction of the Maverick SA Semi-Auto, a versatile, value-focused semi-automatic platform built to deliver reliable performance.

Interests



Get the best of American Rifleman delivered to your inbox.