Bass Pro Shops Founder Donates 1 Million Face Masks

by
posted on April 30, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
bass-pro-cabelas-small.jpg

Johnny Morris, founder of nationwide retailer Bass Pro Shops that acquired Cabela’s in 2016, is personally donating one million FDA-approved ASTM Level 1 Procedure Face Masks to healthcare workers and first responders working on the front lines of the COVID-19 crisis across the United States. The donation comes as supplies for personal protective equipment are in high demand and short supply in the wake of the COVID-19 pandemic.

“We are extremely grateful to our nation’s healthcare workers serving on the frontlines of this unprecedented global health crisis,” Morris said. “These heroic men and women continue to dedicate their lives to save the loved ones of others, and we are all honored to support them on behalf of everyone at Bass Pro Shops and Cabela’s, and the communities we serve.”

Convoy of Hope is utilizing its national network of partners and volunteers to identify appropriate local hospitals and medical facilities, and help distribute the masks based on area needs and demands. The donation will provide thousands of hard-to-find masks to every local community with a Bass Pro Shops or Cabela’s store, boat center, distribution center, and White River Marine Group manufacturing facility—more than 200 communities in total. Each will receive thousands of face masks for area healthcare providers.

“The generosity of Johnny Morris will make a significant impact in the battle against coronavirus across North America,” said Jeff Nene, national spokesperson for Convoy of Hope. “At a time when our healthcare workers are being pushed to the limit physically and emotionally, we’re grateful for partners like Johnny and his incredible team of Outfitters who continue to place a priority on giving back and helping our medical professionals safely perform their live-saving duties.”

The logistics of the donation have been in the works since in the onset of the crisis. Morris worked with Bass Pro Shops partner Rusty Sellars, CEO of True Timber, to source the masks through his apparel and fabric suppliers.

Latest

001 Ssocom W Cover 01
001 Ssocom W Cover 01

Review: SAR USA SAR9 SOCOM Compact

The SAR9 SOCOM Compact from SAR USA packs popular tactical features into a compact package.

A Jakl In Bullpup Clothing: Palmetto State Armory's Olcan

Palmetto State Armory adapted its piston-driven Jakl rifle design into a bullpup configuration it calls the Olcan.

150,000 NFA Applications Filed On Day 1 After $0 Tax Stamp Becomes Official

Approximately 150,000 NFA enthusiasts filed their paperwork through ATF’s electronic system in just the first 24 hours of 2026, the first day after the $0 tax stamp for most NFA items became official.

Gun Of The Week: Caracal USA CMP9K

Caracal's CMP9K pistol is based on a design originally produced to replace the aging stock of Heckler & Koch MP5s in United Arab Emirates service.

The Armed Citizen® Jan. 9, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Preview: Roundhouse Provisions Ultimate Campout Kit

Founded by Chuck Norris (yes, that Chuck Norris), Roundhouse Provisions is a company that produces emergency foodstuffs designed to be quickly and simply prepared that will stay fresh for years.

Interests



Get the best of American Rifleman delivered to your inbox.