Bass Pro Shops Founder Donates 1 Million Face Masks

by
posted on April 30, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
bass-pro-cabelas-small.jpg

Johnny Morris, founder of nationwide retailer Bass Pro Shops that acquired Cabela’s in 2016, is personally donating one million FDA-approved ASTM Level 1 Procedure Face Masks to healthcare workers and first responders working on the front lines of the COVID-19 crisis across the United States. The donation comes as supplies for personal protective equipment are in high demand and short supply in the wake of the COVID-19 pandemic.

“We are extremely grateful to our nation’s healthcare workers serving on the frontlines of this unprecedented global health crisis,” Morris said. “These heroic men and women continue to dedicate their lives to save the loved ones of others, and we are all honored to support them on behalf of everyone at Bass Pro Shops and Cabela’s, and the communities we serve.”

Convoy of Hope is utilizing its national network of partners and volunteers to identify appropriate local hospitals and medical facilities, and help distribute the masks based on area needs and demands. The donation will provide thousands of hard-to-find masks to every local community with a Bass Pro Shops or Cabela’s store, boat center, distribution center, and White River Marine Group manufacturing facility—more than 200 communities in total. Each will receive thousands of face masks for area healthcare providers.

“The generosity of Johnny Morris will make a significant impact in the battle against coronavirus across North America,” said Jeff Nene, national spokesperson for Convoy of Hope. “At a time when our healthcare workers are being pushed to the limit physically and emotionally, we’re grateful for partners like Johnny and his incredible team of Outfitters who continue to place a priority on giving back and helping our medical professionals safely perform their live-saving duties.”

The logistics of the donation have been in the works since in the onset of the crisis. Morris worked with Bass Pro Shops partner Rusty Sellars, CEO of True Timber, to source the masks through his apparel and fabric suppliers.

Latest

Galactic Pistol Alliance 1
Galactic Pistol Alliance 1

The Galactic Pistol Alliance: An Entry Point For New Competition Shooters

Galactic Pistol Alliance jettisons rule confusion and offers a much more relaxed model for newcomers to competition shooting, all while keeping cool shooting stages and an emphasis on safety.

NRA Supporter & Gold Expert Mike Fuljenz Wins Newsletter Award

Longtime NRA Supporter Mike Fuljenz, founder of Universal Coin & Bullion, was awarded the 2026 Best Investment Newsletter award by the Numismatic Literary Guild. 

Keepin’ It Simple: Chiappa Wildlands 92 Field & Core Models

Chiappa USA is returning the Wildland series of lever-action rifles to its roots with the 92 Field and Core, designs that keep it simple while still offering modern features.

The Armed Citizen® Oct. 5, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Gunsite Marks 50 Years With Alumni Shoot in Paulden

More than 400 competitors gathered at the Arizona academy founded by Lt. Col. Jeff Cooper, as elected officials urged turnout ahead of the midterms.

I Have This Old Gun: Standard Arms Model G

There is an adage that goes something to the effect of, “just because one can do something doesn’t mean it necessarily should be done.” This thought may aptly be applied to the short-lived Standard Arms Model G rifle.

Interests



Get the best of American Rifleman delivered to your inbox.