Bass Pro Shops Founder Donates 1 Million Face Masks

by
posted on April 30, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
bass-pro-cabelas-small.jpg

Johnny Morris, founder of nationwide retailer Bass Pro Shops that acquired Cabela’s in 2016, is personally donating one million FDA-approved ASTM Level 1 Procedure Face Masks to healthcare workers and first responders working on the front lines of the COVID-19 crisis across the United States. The donation comes as supplies for personal protective equipment are in high demand and short supply in the wake of the COVID-19 pandemic.

“We are extremely grateful to our nation’s healthcare workers serving on the frontlines of this unprecedented global health crisis,” Morris said. “These heroic men and women continue to dedicate their lives to save the loved ones of others, and we are all honored to support them on behalf of everyone at Bass Pro Shops and Cabela’s, and the communities we serve.”

Convoy of Hope is utilizing its national network of partners and volunteers to identify appropriate local hospitals and medical facilities, and help distribute the masks based on area needs and demands. The donation will provide thousands of hard-to-find masks to every local community with a Bass Pro Shops or Cabela’s store, boat center, distribution center, and White River Marine Group manufacturing facility—more than 200 communities in total. Each will receive thousands of face masks for area healthcare providers.

“The generosity of Johnny Morris will make a significant impact in the battle against coronavirus across North America,” said Jeff Nene, national spokesperson for Convoy of Hope. “At a time when our healthcare workers are being pushed to the limit physically and emotionally, we’re grateful for partners like Johnny and his incredible team of Outfitters who continue to place a priority on giving back and helping our medical professionals safely perform their live-saving duties.”

The logistics of the donation have been in the works since in the onset of the crisis. Morris worked with Bass Pro Shops partner Rusty Sellars, CEO of True Timber, to source the masks through his apparel and fabric suppliers.

Latest

Yhm Victra 12 Suppressor Review 1
Yhm Victra 12 Suppressor Review 1

Review: Yankee Hill Machine Victra-12 Shotgun Suppressor

Yankee Hill Machine has recently released its Victra-12 shotgun suppressor, which promises to quiet the report of a 12-gauge shotgun while adding less weight than ever before.

A Clear Advantage: The Shield Sights OSMx Competition Red-Dot

Based on its OMSsc red-dot optic introduced last year, Shield Sights has launched the larger, competition-oriented OSMx red-dot for 2026.

Gun of the Week: Taurus 66 Combat Revolver

Taurus USA recently expanded its revolver line with the 66 Combat, a larger, all-steel revolver chambered for the .357 Magnum cartridge. Watch our "Gun of the Week" video to see the 66 Combat in use on the range.

The Armed Citizen® March 6, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Armed Citizens Outperform the Police in Stopping Mass Murderers

A recent crime study indicates that armed citizens are better at stopping mass killers than the police.

Building A Legacy: One Hunter's Journey Toward a 338 ARC Bolt-Action

Hornady's 338 ARC cartridge was designed to pack plenty of subsonic power into an AR-sized platform. But how does it perform if you're looking to build something a bit more traditional?

Interests



Get the best of American Rifleman delivered to your inbox.