It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

N Ssa 151St National Skirmish F
N Ssa 151St National Skirmish F

N-SSA Holds 151st National Competition

The North-South Skirmish Association held its 151st National Skirmish in May 2025, where 129 teams competed using authentic Civil War-era arms and artillery.

Gun Of The Week: CVA Cascade SR-80

For this episode of Gun Of The Week, we’re on the range with a scout-type bolt-action rifle from CVA. This is the SR-80.

The Armed Citizen® May 23, 2025

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

5 Simple Ways To Streamline Your Handloading Process

Consider adding these five simple efficiencies to your ammo-loading routine for more time to do the other things you love, such as punching bullseyes.

New Ammo For 2025

Without ammunition, what good are new guns? So, here are a few new ammo products to look out for in 2025...

Shell Shock’s Innovative 7.62 NATO Cartridge Case Passes Rigid Military Test

The Shell Shock Technologies 7.62 NATO Nickel-Alloy Shell (NAS3) cartridge cases have successfully completed rigorous testing at the Naval Surface Warfare Center, Crane Division.

Interests



Get the best of American Rifleman delivered to your inbox.