It's Back! Ruger Releases New Red Label

by
posted on October 25, 2013
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
RedLabelPhoto_F.jpg

In 2011, Ruger halted production of the highly popular Red Label shotgun. Recently, the company announced a redesigned Red Label featuring refined inner workings, a new center of gravity and reduced recoil.

“After 32 years of production, we put the Red Label on hiatus in 2011,” said Ruger President and CEO Mike Fifer. “We knew we could employ newer technology, improve the design and deliver a better performing Red Label. We have done that and restored the Red Label as the best American-made, over-and-under shotgun on the market.”

The new 12-gauge Red Label has a redistributed center of gravity for improved instinctual swing and pointing. It also features 2-inch extended forcing cones, maximum back-bored barrels and a soft Pachmayr buttpad to reduce recoil.

The Red Label comes with an American Walnut stock with a 1.5-inch drop at comb and a 2.5-inch drop at heel. Red Label shotguns are available with 26-, 28- or 30-inch barrels and each model features a 14.5-inch length of pull. The new models retain the Red Label’s classic lines and good looks, enhanced by its new stainless steel top lever. The suggested retail price for all three models is $1,399.

Each shotgun includes a custom-molded, semi-soft case, five Briley chokes (two skeet chokes and one full, one modified and one improved cylinder choke), a premium-quality Briley choke tube wrench and a safety lock.

Latest

Gotw Marlin 1894 Trapper 10Mm 1
Gotw Marlin 1894 Trapper 10Mm 1

Gun of the Week: Marlin Firearms Model 1894 Trapper 10 mm

One of the latest Marlin lever-action rifles on the market is the Model 1894 Trapper, and the company now offers the platform in a 10 mm Auto chambering.

Scout Rifle World Shoot Recap

There’s lot to learn about the Scout Rifle, and we tested one at the inaugural Scout Rifle World Shoot.

The Armed Citizen® Nov. 6, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

The Six-Hour Gun: Saving a Family Heirloom

Simple math would have told anyone it wasn't worth fixing a $150 revolver. But to one family, this simple, common revolver meant everything.

Idaho Voters Choose the Winchester Model 1873 for their Official State Firearm

On November 3, Idaho voters picked the Winchester Model 1873 rifle (nicknamed the “Gun that Won the West,” in .44-40 cal.) as the leading candidate to be their state firearm.

PROOF Research Opens New Montana Facility

PROOF Research held a grand opening of its new manufacturing facility in Columbia Falls, Mont. at the end of October.

Interests



Get the best of American Rifleman delivered to your inbox.