Industry Executives Unite to Fight for Freedom

by
posted on June 14, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
2016_corp-exex-lunch_349.png

At the 2016 NRA Annual Meetings Corporate Executives’ Luncheon, sponsored by Speedway Motor Sports, Inc., industry leaders gave an inspirational show of solidarity against the threat of Second Amendment political battles by participating in an impromptu fundraiser. Following Sturm, Ruger & Co. CEO Mike Fifer’s (shown, top) review of his company’s 2 Million Gun Challenge, which has raised $4 Million, MidwayUSA Co-Founder and CEO Larry Potterfield stood up and addressed the audience with a challenge of his own, stating that he and his wife Brenda would match, up to $1 million, the audience’s collective donation if they reached that amount in 12 hours. They did it in less than 20 minutes.

With the contagious spirit of an auction, industry executives began calling out their company’s donation to meet the Potterfields’ ultimatum. Inspired by each preceding bid, the pledges continued in varying amounts. As the momentum appeared to stall, Caitlin Fiandt, NRA Assistant Director for Corporate Donations, announced that the cumulative pledge had reached 80 percent of the goal. Breaking the silence, Frank Brownell, former President of the Brownells Family of Companies, called out the 43rd pledge and put the matching bids over the top, causing a spontaneous eruption of cheers and applause from all present.

As if in response to NRA-ILA Executive Director Chris Cox’s earlier address to the Leadership Forum, during which he concluded, “This is a fight for our freedom! And if we stand united, we can be the key to denying Hillary Clinton the opportunity to destroy those freedoms. It is clear that our industry is, indeed, united and preparing to defend our nation’s most cherished rights.”

To make a personal donation to the unprecedented political fight ahead, NRA members may visit nrapvf.org/donate.

Latest

Springfield Armory SA-35 4"
Springfield Armory SA-35 4"

Review: Springfield Armory SA-35 4"

Springfield Armory has made its SA-35 High Power clone even more appealing to those interested in a compact, concealed-carry pistol with a new 4-inch barreled version of its SA-35.

Legacy Sports International Expands Howa Bolt-Action Rifle Lineup

Japanese-made Howa M1500 rifles continue to be some of the best value-for-the-money bolt-actions on the market, and for 2026, the company is adding two new models, along with a new chambering.

The Armed Citizen® Aug. 17, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Skills Check: The Tabula Rasa Method

Too many shooters step onto the range carrying the emotional residue of every missed shot, every bad stage and every ugly drill from the last six months like a tactical backpack full of disappointment. The Tabula Rasa method is designed to change that relationship.

Canadian Law Enforcement Agencies Select Federal Ammunition

Federal Ammunition will supply the Canadian Department of National Defense and the Royal Canadian Mounted Police with rifle and shotgun ammunition, respectively.

Shooting Surplus: Finding Affordable Mil-Surp Ammo in 2026

Today, the market for mil-surp ammo is vastly different than it was even just a few years ago. If you're a military-surplus collector and shooter, what should you look for in 2026? Here's our guide.

Interests



Get the best of American Rifleman delivered to your inbox.