Snapshot: Winchester’s Rimfire Rout

by
posted on February 5, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
rout.jpg

It seemed like a good idea at the time. When the Winchester Repeating Arms Co. rolled out its graceful, 10-shot semi-automatic Model 1903 rifle, it wasn’t entirely clear that the .22 Long Rifle would become the most dominant rimfire cartridge of all time. Back in 1903, smokeless powder was still a relatively new thing in commercial firearms, and Winchester was concerned that blackpowder .22 Long Rifle cartridges would be used in the Thomas Crossley Johnson-designed Model 1903.


To keep blackpowder .22s from gumming up the works in the blowback-operated, tubular-magazine-fed Model 1903,
Winchester decided to chamber the gun for a new rimfire cartridge, the .22 Winchester Automatic. It featured a proprietary case and an inside-lubricated 45-gr. bullet. When Winchester commissioned this piece of art to promote the then-brand-new Model 1903 and its brand-spanking-new cartridge, the company thought it had a winner on its hands.

But Winchester lost the battle—and the war—against the .22 Long Rifle. The company waved the white flag in 1933, and its Model 1903 became the Model 63—chambered in .22 Long Rifle. No factory guns for the .22 Winchester Automatic cartridge have been produced since the 1930s. And Winchester now makes billions of .22 Long Rifle cartridges every year, but no .22 Winchester Automatic. That said, Aguila Ammunition has done special runs of .22 Winchester Automatic for the more than 125,000 Model 1903s made.

Image courtesy WinfieldGalleries.com.

Latest

Mantis X Review 1
Mantis X Review 1

Review: Mantis TitanX Training System

You don’t have to go all the way to the range to enhance your shooting skills.

Radical Update: The Benelli M2-G1 Tactical Shotgun

For 2026, Benelli has given its tactical M2 shotgun a radical update with the new M2-G1 version.

President’s Column | President Meets President

I am quite certain, that for the first time in NRA history the President of the United States met with the NRA president, the NRA president asked for his support for national Right-to-Carry (NRTC), and then, on a national stage, President Trump called out the NRA president’s name and pledged his support for national Right-to-Carry legislation. But that’s exactly what happened at a rally near Allentown, Pa., in late June.

Gun of the Week: TriStar Arms KR.22

Semi-automatic .22 rifles have been a staple in the firearm marketplace for decades, and the TriStar Arms KR.22 brings yet another lightweight, affordable option that accepts Ruger 10/22 rotary magazines.

Political Report | Trump Reiterates National Right-to-Carry Support

I am repeatedly reminded of how critical it was that the NRA engaged early in supporting Donald Trump’s 2016 candidacy—and that he won. A recent example came in June, when President Trump spoke to American workers at a Mack Trucks facility in Macungie, Pa.

The Armed Citizen® Aug. 21, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.