Snapshot: Winchester’s Rimfire Rout

by
posted on February 5, 2018
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
rout.jpg

It seemed like a good idea at the time. When the Winchester Repeating Arms Co. rolled out its graceful, 10-shot semi-automatic Model 1903 rifle, it wasn’t entirely clear that the .22 Long Rifle would become the most dominant rimfire cartridge of all time. Back in 1903, smokeless powder was still a relatively new thing in commercial firearms, and Winchester was concerned that blackpowder .22 Long Rifle cartridges would be used in the Thomas Crossley Johnson-designed Model 1903.


To keep blackpowder .22s from gumming up the works in the blowback-operated, tubular-magazine-fed Model 1903,
Winchester decided to chamber the gun for a new rimfire cartridge, the .22 Winchester Automatic. It featured a proprietary case and an inside-lubricated 45-gr. bullet. When Winchester commissioned this piece of art to promote the then-brand-new Model 1903 and its brand-spanking-new cartridge, the company thought it had a winner on its hands.

But Winchester lost the battle—and the war—against the .22 Long Rifle. The company waved the white flag in 1933, and its Model 1903 became the Model 63—chambered in .22 Long Rifle. No factory guns for the .22 Winchester Automatic cartridge have been produced since the 1930s. And Winchester now makes billions of .22 Long Rifle cartridges every year, but no .22 Winchester Automatic. That said, Aguila Ammunition has done special runs of .22 Winchester Automatic for the more than 125,000 Model 1903s made.

Image courtesy WinfieldGalleries.com.

Latest

2025
2025

Prices On Rifles, Ammo, Optics & Suppressors Dropped In 2025, According To Retail Report

The average price enthusiasts paid for ammunition, rifles, optics and suppressors dropped in 2025, according to a recently released RetailBI Report.

Preview: A-Zoom Snap Caps Instructor Pack

Firearm safety is a primary concern for all gun owners, which is a substantial part of what your NRA strives to ingrain into the shooting public, and products like Snap Caps help make this training both easier and safer.

Review: Yugoslavian Zastava M70 .32 ACP Pistol

This tough little all-steel semi-automatic from AIM Surplus is an enjoyable option for military surplus pistol fans.

Henry Adds Adjustable-Sighted "Deadeye" Models To Revolver Lineup

The Deadeye versions of Henry’s Big Boy and Golden Boy revolvers add a fully adjustable rear sight and fixed front post sight with fiber-optic insert.

Gun of the Week: Chiappa Rhino 60 DS Revolver in 10 mm

Chiappa has launched a large-frame version of its unique revolver, including one chambered in 10 mm.

The Armed Citizen® Feb. 20, 2026

Read today's "The Armed Citizen" entry for real stories of law-abiding citizens, past and present, who used their firearms to save lives.

Interests



Get the best of American Rifleman delivered to your inbox.