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Ruger Hits A Million—Already

Ruger has already produced 1 million firearms in 2012 and is well on the way to smashing last year's company record.


Sturm, Ruger & Co. hit a new record last year. For the first time in the company’s history, the gunmaker made more than 1 million firearms—1,114,700 to be exact—in one year. That record won’t stand for long. This time Ruger reached 1 million firearms manufactured for the year on Aug. 15, 2012.

“Last year, Ruger became the first commercial firearms company to produce 1 million firearms in one year, and we were incredibly excited and proud to reach that milestone,” Ruger President and CEO Mike Fifer said. “It took us nearly all of 2011 to build 1 million firearms, but in 2012 we accomplished it on August 15th. We continue to invest in and improve our manufacturing processes to help us respond to the strong demand for Ruger firearms. We expect 2012 will be another record-breaking year for Ruger, and we want to thank our loyal customers for their continued support.”

Ruger’s Fifer pledged to donate $1 for every gun sold between the NRA Annual Meetings & Exhibits in Pittsburgh in 2011 and St. Louis in 2012, making more guns in a single year than at any time since the company’s founding in 1949. Not only did Ruger’s American workers deliver on the production side of the “Million Gun Challenge,” they actually exceeded it—prompting Fifer to up the ante to the “1.2 Million Gun Challenge.” The keys to the record-breaking figure were increased demand, production efficiency and popular new introductions, including the Ruger American Rifle, 10/22 Takedown and SR22 pistol, among others.

So what was the 1,000,000th gun for 2012? It was a Ruger SR1911 pistol, made at the firms’ Prescott, Ariz., factory. The gun is set to be engraved by Baron Technology and will be auctioned to support NRA.

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8 Responses to Ruger Hits A Million—Already

Roy Hearn wrote:
November 28, 2012

I bought a blackhawk and single six Both convertibles, with 5 1/2 inch barrels One weighs 40 ounces, the other 39.

Jack wrote:
October 22, 2012

I hope they keep the quality w/ all those numbers!!

Jim wrote:
September 01, 2012

It seems the push to produce record numbers is also having some negative results in quality control. I have had to return a MKIII for poor finishing and have read of many returns of new Rugers on the forums.

Craig Welty wrote:
August 28, 2012

I have several Ruger handguns, can't think of a better handgun. My resent purchases were a SR40c and a MarkIII 22 . I took the SR40c to my NRA pistol certification class. All I can say is this is one sweet handgun

A.R. wrote:
August 27, 2012

Have had a GP-100 for years and it is the king of the .357's, solidly built!

Max Buchenroth wrote:
August 27, 2012

Ruger makes excellent guns. Just bought my fourth in last year nf excellent quality as usual.

Robert Cline wrote:
August 21, 2012

I just bought my first new pistol on 8/15/2012 its a Ruger SR9c. The gun feels totally balanced and functions beautifully. I never picked up a gun and it feel so comfortable in my bear paw of a hand. Thank you Ruger for the interchangeable back strap it really helps with large hands.

gary e. morin wrote:
August 21, 2012

Ruger has always been in the forefront of firearm technoligy. their manufacturing is that of none other. One cannot go wrong with a Ruger for it's durability, and reliability. Ttheir knowledge of metalogy, is their golden egg. Ruger Rocks!!