Rifles > Bolt-Action

Sneak Peek: Wby X

Get a closer look at the recently unveiled Wby X line from Weatherby.

9/24/2012

Weatherby has for generations been associated with certain iconic words and actions: hunting the world’s largest and greatest game with the company’s venerable Mark V bolt-action rifle, the admiration of the rifle by Hollywood stars like John Wayne and Roy Rogers, and the Western lifestyle come to mind. Now, the company adds to the iconic list the letter “X” and everything that single letter connotes today.

Weatherby X, soon to be known simply as “Wby X,” is aimed at a younger demographic, today’s youth who have never heard of the Duke and Roy and Trigger. In fact the Wby X lineup doesn’t even include a Mark V. It consists of rifles and shotguns today’s youth might actually be able to afford to buy.

Among rifles there is the Whitetail Bonz and Whitetail Bonz Youth, Vanguard rifles with whitetail antler graphics on synthetic stocks; the Hog Reaper, a Vanguard chambered in .223 Rem., .243 Win., 7mm-08 Rem. and .308 Win. with slick hog skull graphics on its synthetic stock, which should be a huge hit in hog-hunting circles; the Black Reaper HB, a Vanguard with mystical human skull graphics on its synthetic stock that should attract the fantasy/sci-fi/zombie-shoot crowd; and the Tomboy Youth, a Vanguard rifle with a pink-splattered-paint scheme on its synthetic stock and a 12.5-inch length of pull aimed squarely at young women. Among shotguns there is the PA-459 Black Reaper pump, a 12-gauge home-defense gun with a pistol grip, top rail and sights, and mystical skull graphics on its synthetic stocks; the PA-08 Black Reaper 12-gauge pump with the same skull treatment; and the PA-459 Kryptek Raid, a home-defense 12-gauge pump with pistol grip, rail and sights—and a stock and fore-end covered in one of the latest camo schemes to attract the attention of our nation’s military minds.

Wby X will not be found in the company catalog, and it’s doubtful you’ll hear about it anytime soon via standard feature stories in magazines. In fact the entire marketing campaign is rather guerilla-like. In lieu of traditional channels, the company will get the word out via exclusive releases to media aimed at generating buzz through immediate, timely Web posts, and through a new website and social media.

Wby X is so new the company still has not decided on a URL address. Until it does, you’ll have to be satisfied with snippets of info like this one released on the Web as they become available. In the meantime, here’s a handful of images.

Black Reaper WBY PA-459 Pump Shotgun

Hog Reaper Wby Vanguard Rifle

Whitetail Bonz Youth Rifle

Tomboy Youth Bolt-Action


Share |

Comments

ADD YOUR COMMENT

Enter your comments below, they will appear within 24 hours


Your Name


Your Email


Your Comment

4 Responses to Sneak Peek: Wby X

rvl wrote:
December 02, 2012

I bought a black reaper a few weeks ago and everyone who sees it wants it. When someone is stupid enough to break into my house. I expect there last words to be "thats a cool shotgun" I'm just saying.......

BigJim wrote:
September 27, 2012

I like the Tomboy, but I can do without skulls, etc. I would like to see simple graphics that will not inflame the nut case media types (or perhaps I keep forgetting all of the skulls on motorcycle helmets...they don't seem to evoke too many media problems). The concept of a quality action (the Vanguard) in "rational" calibers (which the 308-based series are) make a great idea who's time has come. I'll be looking at the Tomboy in 7mm-08 for my step-daughter - and perhaps my wife if it looks like she's going to keep "borrowing" the daughter's. And the idea of using current marketing tools is about time. I'm looking forward to the new products.

DHConner wrote:
September 25, 2012

JIMMYJET: Weatherby will be in businss long after you have rotted in your grown. They are responding to market demand, unlike too many companies have NOT, like Colt did for 25 years. That zombie junk is for goofuses and nut cases and is a ripe apple for any prosecuter to pick if a shooting occurs, necessary or not. I'd cover that crap with some Imron flat black and forget it. I've got a .300 W'by Vanguard that makes less than 1" off the bench at 100yds. A little lug lapping and the right load should reduce that by 25%. Respectfully DHConner

JIMMYJET wrote:
September 25, 2012

Reading the preface to the article I knew immediately that Weatherby would be bringing out a new line of matt-black bbl'd actions with plastic stocks, trying to sell for cheap what they couldn't sell for expensive. Aimed at the youth market? Baloney! Weatherby products are not selling, period. They've lost all their allure. They'll be out of business before long.