Inside Colt: A Series Begins

It’s been at least 15 years since I last visited the Colt factory, but it might as well have been a lifetime. Three (or is it four?) presidents came in and out in the interim before a stellar Marine grabbed the reins of Colt and put his spurs into the faltering stallion.


When I was last in Hartford some 15 years ago, the factory floor seethed with resentment from the worst strike in Connecticut history (according to "The Hartford Courant") but the acrimony has long since healed and the plant is humming with new CNC equipment and an enthusiastic workforce, in large measure due to the leadership of one man.


Everyone from polishers to assemblers to machinists to secretaries attribute Colt’s remarkable turnaround to retired Lt. Gen. William M. Keys (USMC). The 73-year-old three-star general simply inspires people.


“It’s not anything you can pin down. There’s just something about him that makes you want to please him,” said Dennis Veilleux, vice president and COO of Colt’s Manufacturing Company LLC.


“You just don’t want to let the General down,” agreed M1911 assembler Lewis A. DeLuca, a 48-year Colt veteran.


Such is the nature of a true leader. During his 34-year career as a Marine Corps officer, Keys served two tours in Vietnam and commanded at every level of operational command from platoon to division. He was awarded the Navy Cross and Silver and Bronze stars, the latter with a Combat “V” for valor, and he served as the Commanding General, 2nd Marine Division, during Desert Storm.


Keys came aboard Colt’s Mfg. Co. as president and CEO in 1999, but in 2002, the company split into two separate legal entities, a government-sales entity (Colt Defense LLC) and a commercial-sales entity (Colt’s Manufacturing Company LLC). The General, as he’s called, served as the leader of both companies until October 2010 when he stepped down as president and CEO of Colt Defense. He still runs the helm at Colt’s Mfg. Co., but was replaced at Colt Defense by Gerald R. Dinkel.


I was unable to interview the General during my visit as he was away from the plant at the time, however, I’ve requested a telephone interview for an upcoming Insider profile of this remarkable man.


Meanwhile, the Insider would be out of character if I did not probe into the background of Colt’s current ownership situation, which is complicated. First, it’s misleading to refer to “Colt” as if it’s a single entity. As noted, it’s two separate companies—Colt Defense LLC, a defense oriented business and Colt’s Mfg. Co. LLC, a commercially focused business. These are two separate, yet affiliated, legal entities, both of which are owned by private equity investors.


For Colt Defense LLC, the largest is Sciens Management LLC (54 percent), followed by a fund advised by The Blackstone Group (24 percent), and then CSFB SP III Investments LP (9 percent). Donald Zilhka and John P. Rigas, jointly owned Colt outright on my last visit 15 years ago. At that time, Rigas and Zilhka spun off Colt’s intellectual property—the priceless brand name and trademarks—into New Colt Holdings, which has granted an exclusive 20-year license to Colt Defense LLC and Colt’s Mfg. Co. for the use of Colt’s brands and other intellectual property.


Byzantine is perhaps too strong of a word to describe Colt’s ownership, but it’s not far off. That said, Colt is on the right road after over a decade of leadership under Gen. Keys. In my next exclusive report from Hartford, I’ll tell you more about the inner workings of Colt.


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4 Responses to Inside Colt: A Series Begins

mitch barnhart wrote:
March 26, 2013

I served underneth LtGen Wm Keys at 2nd Marine div. I was a driver for his DCG around 1993-94 I had the honor to drive for Lt Gen Keys once out in town Jacksonville NC of base Camp Lejeune NC. SEMPERFI Lt.Gen Keys and Colt

NY SAFE Act boycott wrote:
February 17, 2013

Colt Defense LLC's CEO Gerlad R. Dinkel needs to show community support. NY SAFE Act is a dagger through the heart of all gun owners. Please let him know that he needs to show support by immediately boycotting all NY State, local, and city police agencies and departments. Do not provide them with any sales or services until the abominable NY SAFE Act is repealed. He also needs to ensure that the company publicizes its action so that the appropriate message is clearly received.

Dave wrote:
January 28, 2013

Great, Maybe people will actually be able to find and buy the guns that Colt advertizes. I live in Atlanta and so far, there are practically none to be had. Particularly the Mustang 380.

Jon Majors wrote:
June 25, 2012

I served under General keys in 6th Marine Regiment. His leadership formed me. Itmdoes not suprise me that he continues to be a great leader. SemperFi