Firearm Industry Growing At Record Pace
The industry continues to grow in 2021, with Smith & Wesson net sales for the fiscal year breaking the $1 billion mark.
A Browning Born To Greatness
Some guns are born to greatness—and the new Browning 1911-22 is one of them. Two years ago at SHOT Show the industry was dazzled with Ruger’s announcement of its .380 LCP pistol.
Why The Gun Business Defies Analysis
What is this thing we call the shooting industry or, to put it another way, what is the business of the gun business? Unlike other industries that can be analyzed, quantified, objectified and measured, the metrics of the gun business are largely unknown. It’s amazing how mysterious the industry is when you think about it. Even an industry analyst like the Insider cannot get hold of basic data that other industries take for granted.
Innovation In The American Firearms Industry
The Europeans are cleaning our clock, but does it really matter?
Distribution Channels In The Gun Business
How a firearm moves from a manufacturer to a shooter is what "distribution" is all about.
The Business Of The Second Amendment
Emotional links resonate with consumers, and the firearms industry is blessed with one of the best.