“Tag: Sales”

The face of gun ownership is changing fast, a welcome trend that accelerated significantly when millions of first-time gun owners joined the ranks during the pandemic and widespread violence.

The industry’s economic impact rose to $80.73 billion in 2022, up from $70.52 billion in 2021. Total jobs increased by more 17,877 in the same period, to 396,696 from 375,819, according to the NSSF report.

Special incentives from Hornady, Smith & Wesson and Beretta have already been come and gone, but they were just the first. Things have accelerated since.

At least one million citizens purchased a firearm in February, the 43rd month in a row it has broken the six-figure mark. The number represents a low estimate, too, reflecting only those transactions that resulted in processing of the buyer’s name through the National Instant Criminal Background Check System (NICS) and subsequent approval as a lawful purchaser.

Some predict that FFLs will experience a significant increase in cash payments this year due to a newly adopted merchant category code (MCC) for firearm and ammunition credit-card purchases.

The new year, 2023, is beginning to turn a corner into the vernal equinox, and manufacturers are starting to announce their Spring sales events nationwide, so it's a great time of year to get in on the savings and out to the range.

Recently released data from GunBroker.com gives retailers, consumers and manufacturers a breadth of direction the American market is trending toward with regards to handgun, rifle and shotgun interest.

A Southwick Associates report predicts the increase in gun and ammunition inventory at retailers will reduce scarcity-driven purchases next year. The increased availability will be a welcome change, along with the anticipated continuation of the discount, rebate and incentive trend that hit the market in mid-2022.

America's interest this year in shotguns is on the rise, market analytics show, including purchase trends shifting from tactical to field-grade guns.