Smile When You Buy That Glock, Maggot

Celebrity endorsements are commonly used to sell everything from wristwatches to coffee pots, but for a variety of reasons (which I’ll discuss in a moment) famous faces rarely appear in promotional roles in the gun industry. A notable exception is R. Lee Ermey, the hard-bitten drill instructor from Full Metal Jacket better known to all of us as "The Gunny."

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