American Outdoor Brands Announces Name Change

American Outdoor Brands will be Smith & Wesson Brands effective June 1, 2020, according to a company release.

Fear & Loading: S&W Name Change Looming?

On Dec. 13, stockholders of Smith & Wesson Holding Corporation—listed on NASDAQ as SWHC—will be asked to approve a company name change to American Outdoor Brands Company. Should loyal fans be concerned?


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