You have to know your consumers, because, in the end, they will determine success or failure.
The world's oldest and largest firearm authority has expanded to give the American Riflewoman her own holiday gift guide. If you are a riflewoman or know one, here are some definitive gift ideas.
Ladies Pistol Project II looked at .380 ACP and 9 mm semi-automatic pistols that might be used for concealed carry.
Ruger has announced additions to its Mark IV and Ruger American lines of pistols.
Only a year into the Ruger American Pistol line and the company has added a second caliber to its compact variation.