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Innovation In The American Firearms Industry

The Europeans are cleaning our clock, but does it really matter?

Branding In The Gun Business

How a brand name determines your perception of a gun.

Distribution Channels In The Gun Business

How a firearm moves from a manufacturer to a shooter is what "distribution" is all...

The Benelli Vinci

Benelli’s “What’s In the Box?” promo campaign was all about hype. Before the unveiling of...
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