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Butler Creek Gel Sling

The Butler Creek Gel Sling is made of a gel material to provide a lightweight cushion for comfort and stability.

Butler Creek One Piece Flip Caps

Butler Creek now produces flip-up scope covers for tactical rifles.

Product Preview: ASAP Universal AR15/M16 Loader

The Butler Creek ASAP Universal AR15/M16 Magazine Loader helps fill AR-pattern rifle magazines quickly and efficiently.

Vista Outdoor Raises Funds for Military Veterans Group

Employees and partners of Vista Outdoor have donated more than $146,000 to the Veterans Community Project (VCP), a 501(c)(3) Missouri nonprofit corporation whose goal is to eliminate homelessness in the military veteran community.

Fear & Loading: Multiple Gun Gear Giveaways this Month

Some of the industry’s finest have partnered with the National Shooting Sports Foundation to provide free Gearbox Giveaway incentives

Firearm Industry Goes Virtual During COVID-19

Due to the social-distancing requirements in place to limit the spread of coronavirus, many industry events are moving to a virtual space.

Unknown Money Men of the Gun Business

Who are the Wall Street money men investing in the gun business? The Insider is more than casually curious about three private equity investment firms that have taken significant positions in the shooting industry. Frustrating this inquisitiveness is the operative word in “private equity company,” that word being “private.”

Bushnell Adds New Engage Line of Riflescopes and Binoculars

Bushnell has announced a new line of optics for modern hunters and shooters. The new Engage riflescopes and binoculars represent the latest evolution in Bushnell optics.

Bushnell Introduces Three Brand New Optics Lines

Bushnell has launched three completely new lines of sport optics: Forge, Nitro and Prime riflescopes, binoculars, spotting scopes and laser rangefinders.

The Keefe Report: Vista’s “Strategic Transformation Plan”—Remain Calm

Odds are you have heard Vista Outdoor is putting Savage Arms on the block. But there is quite a lot more to it.

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