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Fear & Loading: Ruger Trade-Up Offer

Fear & Loading: Ruger Trade-Up Offer

Ruger makes some of the most reliable and accurate firearms in the world, major reasons its LC9 semi-automatic was an overnight success in the concealed-carry/self-defense market. I know quite a few knowledgeable writers who carry the lightweight every day, and if that pool of knowledge trusts their lives to it, you know it’s a solid choice.

Then Ruger made it even better with the introduction of the LC9s, and owners of the first version took notice. “We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s,” said Chris Killoy, Ruger President and Chief Operation Officer. “This promotion will help them do just that.”

The promotion allows owners to trade in their used LC9 at their local firearms retailer toward the purchase of an LC9s and receive a $100 gift certificate code for ShopRuger.com. The offer is good until Dec. 31, 2015.  

To receive the gift certificate code, customers must provide contact information, the traded-in LC9 serial number, newly purchased LC9s serial number, retailer information and a legible copy of the sales receipt/proof of trade in at Ruger.com/MyNewLC9s. Complete rules for the program are also found there. An e-mail with the certificate code will be sent to qualifying participants once the forms are completed and the application is approved.

Why trade up? Hammers have a nasty reputation in some self-defense crowds because they can hang up on clothes when you draw under stress. That fact might be debatable in the streamlined LC9 design, but if you upgrade there’s another advantage. “The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol,” Killoy said.     


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