In an effort to unite outdoorsmen and outdoors women, Sportsman’s Guide has launched a major brand campaign and redesign centered around a “Share The Thrill” rally cry.
At the core of the rebranding effort is its new Sportsman’s Guide logo, which will be incorporated extensively throughout its new advertising campaign, including television spots, which will air beginning in late August.
Sportsman’s Guide is also updating its website, with plans to focus more on its "Guide Outdoors" blog and community forum, including regional news and articles, gear reviews and columns authored by outdoor experts. Look for mobile and tablet-friendly versions as well.
“Sportsman’s Guide is boldly on the move with progressive innovations to better serve and engage with our customers,” said Jay Berlin, chief executive officer, Sportsman’s Guide. “We have had our finger on the pulse of outdoors fanatics for nearly four decades.”