Explore The NRA Universe Of Websites

APPEARS IN News Rifles Bolt-Action

New ShopRuger.com Website

New ShopRuger.com Website

Looking for parts or accessories for your GP-100 or Super Redhawk? How about extra magazines or loaders for your SR45? Need to know which sling or scope bases will work with your Ruger American Rifle? All of these items and more and now found quicker and easier with Ruger's newly redesigned ShopRuger.com e-commerce site.

A new interface, revised navigation and improved product descriptions and imagery are all part of Ruger's effort to interact more effectively with users. The site also offers greater interaction with products you are looking for, with more views and the ability to comment on and rate products.

"We utilize our Voice of the Customer (VOC) program to gather real consumer feedback on all of our products-both firearms and accessories," states Chris Killoy, Ruger President & COO. "But we don't just stop there, we use our VOC approach to ensure we are constantly improving all of our marketing efforts as well-including go-to-market avenues like our eCommerce site."

The project was a strategic initiative based on input from a variety of consumer channels and is the next phase in a continued effort to provide customers with the products they want, in a convenient online marketplace.

"This was a complete rebuild," added Killoy. "We wanted to create an improved shopping experience for our customers, so they can easily find and purchase the Ruger products that they are looking for-that is what customers told us they wanted."

Comments On This Article

More Like This From Around The NRA