Meeting A Legend: John Bianchi

September 28, 2010

His stride is confident, his handshake firm. He wears a Western sports jacket and a black bandana caught in a silver bolo instead of a tie. He looks you in the eye and calls you sir because he’s a gentleman, a perfect gentleman. His name is John Bianchi and he’s quite literally a legend in the shooting industry.

An Insider's Look At Rebates

September 10, 2010

Hunting rifle rebates are rife right now. Find out the inside story.

Beretta vs. Beretta: A Lesson In Trademarks

September 07, 2010

A car and a gun illustrate the tricky nature of trademarks.

Patents: How They Really Work In The Gun Business

August 31, 2010

You might have a patent, but that doesn't mean it's valid… or does it?

Trade Dress: It's All About Looks

August 23, 2010

Glock just won a trade dress suit, but Ruger's old case against AMT was all about being classy.

I Own a Buck

August 04, 2010

I can’t help the pun—Buck may not be the sharpest knife in the drawer, but they’ve got a wonderfully strong brand. Back in the day, Buck was “the” knife to own. The Buck 110 has gutted more deer, opened more boxes and whittled more corncobs than all the other hunting knives combined. In their heyday, Buck was making 100,000 knives a week.

Welcome to Remington Country

August 02, 2010

Remington built a brand around a lifestyle, which is incredibly difficult to pull off (think Harley-Davidson), but they did it superbly through a concept they call “Remington Country.”

Colt Keeps Kicking

July 30, 2010

Colt is a classic example of how incredibly difficult it can be to kill a good brand. A story about Colt’s managerial incompetence, which bordered on buffoonery, first broke in GUNS Magazine in a story titled, “What Went Wrong In Harford?” The date of the issue was 1956.

Leupold is Clear

July 28, 2010

The Oregon-based optics manufacturer has created a textbook example of strong branding. The Leupold brand is associated with extremely high quality, yet with a mid-range price. Now that’s a trick! Whenever you can deliver a perception of quality that far exceeds the price, you’re rocking.

Cabela's Tops List Of Best Brands

July 27, 2010

Consumer confidence is in the news more than usual these days, what with the economy looking like Jerry Cooney after the 10th round. Even though that term has a specific meaning in macro-economics, it led me to ponder a similar matter—brand loyalty.

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