Colt Keeps Kicking

July 30, 2010

Colt is a classic example of how incredibly difficult it can be to kill a good brand. A story about Colt’s managerial incompetence, which bordered on buffoonery, first broke in GUNS Magazine in a story titled, “What Went Wrong In Harford?” The date of the issue was 1956.

Leupold is Clear

July 28, 2010

The Oregon-based optics manufacturer has created a textbook example of strong branding. The Leupold brand is associated with extremely high quality, yet with a mid-range price. Now that’s a trick! Whenever you can deliver a perception of quality that far exceeds the price, you’re rocking.

Ten Quick Rounds

July 28, 2010

I love going to the range and putting really small groups on paper. Shooting bullseyes makes me believe that I’m a pretty decent shot, which we all want to be.

Reader Question: S&W Nightguard 386

July 27, 2010

Mr.Clapp:

Cabela's Tops List Of Best Brands

July 27, 2010

Consumer confidence is in the news more than usual these days, what with the economy looking like Jerry Cooney after the 10th round. Even though that term has a specific meaning in macro-economics, it led me to ponder a similar matter—brand loyalty.

Cooper’s Color Code

July 23, 2010

Col. Jeff Cooper was a legend in the shooting and self-defense worlds. In addition to being instrumental in refining and popularizing many modern pistol and self-defense techniques, Col. Cooper was an advocate of a prepared armed citizenry. He believed that the most important survival tool was the mind, and to help prepare the mind for danger, he created the Cooper Color Code.

The Art of Revolver Shooting

July 23, 2010

I’ve always enjoyed my collection of vintage handgun books, particularly when I get the chance to turn my friends on to a book of which few have heard.

Here Comes the RackAttack

July 21, 2010

Welcome to the RackAttack. AmericanRifleman.org’s newest blog is about firearms, shooting and everything interesting, useful or funny in the outdoor and firearms industry.

The 9 mm Revolver

July 16, 2010

One of the more logical concepts to ever come along was the 9 mm revolver. I am not talking about an extra cylinder in a Ruger Blackhawk, but rather a compact DA/SA or DAO defensive gun.

S&W Bodyguard Series

July 15, 2010

S&W Bodyguard Series
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