The National Rifle Association unveiled its new video (see above) for its Eddie Eagle GunSafe Program during the 2015 NRA Annual Meetings & Exhibits at Nashville, Tenn., in April. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.
Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up. The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.
“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”
The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.
The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to meet the new Eddie.
NRA Launches New Eddie Eagle Video
Latest
Range Tested: EAA Girsan Untouchable MC1911
Among EAA Corp's. product line, the Girsan Untouchable MC1911 stands out as being an incredibly competitive offering within the M1911 world, as it offers a finish level and a feature set that's unheard of at the gun's price point.
Review: Benelli ETHOS Cordoba BE.S.T.
The Benelli ETHOS Cordoba BE.S.T. is proof that Benelli has taken an already-great shotgun and made it even better.
Remington Supports Hospitals, Disease Research With Gun Club Cure Ammo
Big Green's Gun Club Cure ammunition sales, combined with Remington's annual Shoot to Cure charity fundraiser, have raised more than $35,000 for children's hospitals and disease research.
North-South Skirmish Association Revolver Match
The North-South Skirmish Association is a competitive shooting organization dedicated to the active use of Civil War-period arms. "American Rifleman Television" had an opportunity to get a closer look at the group's revolver matches at its Fall National Skirmish.
New For 2024: Daniel Defense H9
Though Hudson Manufacturing met its demise in 2019, new for 2024, the H9 design has been revitalized by Daniel Defense, marking the company’s first foray into the conventional handgun market with the Daniel H9.
Vista Re-Files Notice To Committee On Foreign Investment Over CSG Sale
Vista Outdoor announced it had voluntarily withdrawn and re-filed its joint voluntary notice to the Committee on Foreign Investment in the United States (CFIUS), a move that allows committee members additional time to conduct due diligence on the proposed sale of The Kinetic Group to the Czechoslovak Group (CSG).
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
