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I can’t help the pun—Buck may not be the sharpest knife in the drawer, but they’ve got a wonderfully strong brand. Back in the day, Buck was “the” knife to own. The Buck 110 has gutted more deer, opened more boxes and whittled more corncobs than all the other hunting knives combined. In their heyday, Buck was making 100,000 knives a week.
August 04, 2010
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Remington built a brand around a lifestyle, which is incredibly difficult to pull off (think Harley-Davidson), but they did it superbly through a concept they call “Remington Country.”
August 02, 2010
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The Oregon-based optics manufacturer has created a textbook example of strong branding. The Leupold brand is associated with extremely high quality, yet with a mid-range price. Now that’s a trick! Whenever you can deliver a perception of quality that far exceeds the price, you’re rocking.
July 28, 2010
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