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Bushmaster Firearms, part of the Freedom Group of companies (along with Remington, DPMS and others) holds a 12 percent market share of modern sporting rifles (MSRs), the largest single chunk of a fragmented market. The study is based on a comprehensive 2010 market research report issued by the National Shooting Sports Foundation (NSSF).
March 08, 2011
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The National Shooting Sports Foundation (NSSF), a trade association for the firearms industry, has released a 2010 market research study about AR rifle buyers, revealing a treasure trove of information about the fastest growing segment of the gun business. The study was conducted by Sports Marketing Surveys, a company specializing in recreation and sports.
March 03, 2011
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