Archive for Southwick Associates

Outdoor Industry Brand Preference Survey Revealed

Southwick Associates releases its 2011 brand and market share results.

February 27, 2012

Survey Says NRA Is Top Organization

The NRA is the most widely supported shooting sports organization in America, according to a recent survey conducted as part of Southwick Associate’s monthly Hunter Survey. More active hunters and shooters claim membership in the NRA than any other organization.

July 19, 2011

Survey Reveals Top Brands In The Industry

Once again the world is conspiring to humiliate the Insider. No sooner had I opined that the shooting industry is lacking in market share data than two surveys surfaced, one dedicated to “modern sporting rifles” (MSR) and another to the overall industry.

March 14, 2011