Archive for Leupold

Leupold Integral Mounting System

The Leupold Integral Mounting System eliminates scope-height and eye-relief problems associated with tactical rifles.

November 30, 2011

Dear Customer Service

Early Monday morning I received a call from NRA Secretary Edward J. “Jim” Land, Jr., USMC (Ret.). Jim has the difficult, and at times enviable, job of running the corporation part of the Association, including the NRA Annual Meetings and the NRA Board Meetings. A shooter’s shooter, Jim is double distinguished, was a Marine officer in Vietnam and is one of the fathers of the modern Marine Corps sniping program.

August 15, 2011

Who Would Buy That Thing?

“What is Leupold thinking with the CQBSS? It costs more than most used cars,” wrote one budget-conscious NRA member. “Who can afford $6,000 for a scope?” Yes, it is indeed spendy, and to paraphrase my friend and colleague American Rifleman Shooting Editor Glenn M. Gilbert as he wrote in the May issue, if one has the means, it is an impressive optical device that is innovative, feature-laden and rugged. It is the first of its kind; capable of handling several different roles—from door-kicking to sniping—currently served by different optics within the same military unit. But with that versatility comes cost, weight and size.

May 19, 2011

Leupold Mark 8 CQBSS

Though expensive, if you have the means, Leupold’s Mark 8 CQBSS is an excellent choice.

March 21, 2011

Leupold VX-I 1-4X 20 MM Shotgun/Muzzleloader Scope

Designed for close range, this shotgun/muzzleloader scope has a parallax preset for 75 yards.

December 20, 2010

Leupold, Remington Continue to Upgrade M-24

New tactical scope continues the two top companies' partnership to bring cutting-edge technology to the U.S. Army's sniper weapons system.

September 21, 2010

Leupold is Clear

The Oregon-based optics manufacturer has created a textbook example of strong branding. The Leupold brand is associated with extremely high quality, yet with a mid-range price. Now that’s a trick! Whenever you can deliver a perception of quality that far exceeds the price, you’re rocking.

July 28, 2010

Cabela's Tops List Of Best Brands

Consumer confidence is in the news more than usual these days, what with the economy looking like Jerry Cooney after the 10th round. Even though that term has a specific meaning in macro-economics, it led me to ponder a similar matter—brand loyalty.

July 27, 2010

Redfield's Return

Made Right, Made Here.

March 12, 2010