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The Oregon-based optics manufacturer has created a textbook example of strong branding. The Leupold brand is associated with extremely high quality, yet with a mid-range price. Now that’s a trick! Whenever you can deliver a perception of quality that far exceeds the price, you’re rocking.
July 28, 2010
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I love going to the range and putting really small groups on paper. Shooting bullseyes makes me believe that I’m a pretty decent shot, which we all want to be.
July 28, 2010
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Consumer confidence is in the news more than usual these days, what with the economy looking like Jerry Cooney after the 10th round. Even though that term has a specific meaning in macro-economics, it led me to ponder a similar matter—brand loyalty.
July 27, 2010
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Col. Jeff Cooper was a legend in the shooting and self-defense worlds. In addition to being instrumental in refining and popularizing many modern pistol and self-defense techniques, Col. Cooper was an advocate of a prepared armed citizenry. He believed that the most important survival tool was the mind, and to help prepare the mind for danger, he created the Cooper Color Code.
July 23, 2010
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I’ve always enjoyed my collection of vintage handgun books, particularly when I get the chance to turn my friends on to a book of which few have heard.
July 23, 2010
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Welcome to the RackAttack. AmericanRifleman.org’s newest blog is about firearms, shooting and everything interesting, useful or funny in the outdoor and firearms industry.
July 21, 2010
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One of the more logical concepts to ever come along was the 9 mm revolver. I am not talking about an extra cylinder in a Ruger Blackhawk, but rather a compact DA/SA or DAO defensive gun.
July 16, 2010
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S&W Bodyguard Series
July 15, 2010
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There's a new product on the market, one that's quickly wormed its way into my affection—QuickStrips.
July 14, 2010
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Louis Seecamp was an ingenious gun designer from a family of gunmakers. Over the years, he worked on a lot of gun matters, but settled into double-action conversions for .45s in the days when there were no such things available on the open market.
July 09, 2010
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As much as I am fond of old classic gun books, I also enjoy modern ones when they present themselves. One of the best I have seen in several years is Mike Bussard's “Ammo Encyclopedia,” published by Blue Books Publications.
July 07, 2010
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Official reaction comes to Insider's breaking story of SCAR Mk 16 variant.
July 06, 2010
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I am endlessly fascinated with the .45 Auto Rim cartridge developed by the Peters Cartridge Co. during the 1920s. The cartridge was designed to be used in.45 ACP revolvers made during World War I.
July 01, 2010
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