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What is this thing we call the shooting industry or, to put it another way, what is the business of the gun business? Unlike other industries that can be analyzed, quantified, objectified and measured, the metrics of the gun business are largely unknown. It’s amazing how mysterious the industry is when you think about it. Even an industry analyst like the Insider cannot get hold of basic data that other industries take for granted.
November 12, 2010
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Despite the current state of the economy, the shooting industry proves to be a much-needed bright spot of growth.
April 30, 2010
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Early 2009 surge in gun sales has investors worried that demand is "pushed forward."
December 17, 2009
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The Europeans are cleaning our clock, but does it really matter?
October 15, 2009
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Used guns account for as much as 25 percent of sales, but no new guns are made.
October 13, 2009
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How a brand name determines your perception of a gun.
October 07, 2009
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Meet the unsung hero of the firearms industry, complete with plaid jacket, the salesman.
October 05, 2009
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How a firearm moves from a manufacturer to a shooter is what "distribution" is all about.
September 29, 2009
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Emotional links resonate with consumers, and the firearms industry is blessed with one of the best.
September 25, 2009
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Understanding the unique characteristics of the shooting industry starts right now!
September 08, 2009
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After a huge "gun bubble" of buying earlier this year, the summer heat is cooling things off.
September 02, 2009
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Hunting rifles, sporting shotguns and target pistols all are down about 30 percent.
August 24, 2009
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