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His stride is confident, his handshake firm. He wears a Western sports jacket and a black bandana caught in a silver bolo instead of a tie. He looks you in the eye and calls you sir because he’s a gentleman, a perfect gentleman. His name is John Bianchi and he’s quite literally a legend in the shooting industry.
September 28, 2010
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His stride is confident, his handshake firm. He wears a Western sports jacket and a black bandana caught in a silver bolo instead of a tie. He looks you in the eye and calls you sir because he’s a gentleman, a perfect gentleman. His name is John Bianchi and he’s quite literally a legend in the shooting industry.
September 28, 2010
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Hunting rifle rebates are rife right now. Find out the inside story.
September 10, 2010
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Hunting rifle rebates are rife right now. Find out the inside story.
September 10, 2010
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A car and a gun illustrate the tricky nature of trademarks.
September 07, 2010
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A car and a gun illustrate the tricky nature of trademarks.
September 07, 2010
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You might have a patent, but that doesn't mean it's valid… or does it?
August 31, 2010
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Glock just won a trade dress suit, but Ruger's old case against AMT was all about being classy.
August 23, 2010
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I can’t help the pun—Buck may not be the sharpest knife in the drawer, but they’ve got a wonderfully strong brand. Back in the day, Buck was “the” knife to own. The Buck 110 has gutted more deer, opened more boxes and whittled more corncobs than all the other hunting knives combined. In their heyday, Buck was making 100,000 knives a week.
August 04, 2010
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I can’t help the pun—Buck may not be the sharpest knife in the drawer, but they’ve got a wonderfully strong brand. Back in the day, Buck was “the” knife to own. The Buck 110 has gutted more deer, opened more boxes and whittled more corncobs than all the other hunting knives combined. In their heyday, Buck was making 100,000 knives a week.
August 04, 2010
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Remington built a brand around a lifestyle, which is incredibly difficult to pull off (think Harley-Davidson), but they did it superbly through a concept they call “Remington Country.”
August 02, 2010
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Remington built a brand around a lifestyle, which is incredibly difficult to pull off (think Harley-Davidson), but they did it superbly through a concept they call “Remington Country.”
August 02, 2010
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Colt is a classic example of how incredibly difficult it can be to kill a good brand. A story about Colt’s managerial incompetence, which bordered on buffoonery, first broke in GUNS Magazine in a story titled, “What Went Wrong In Harford?” The date of the issue was 1956.
July 30, 2010
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Colt is a classic example of how incredibly difficult it can be to kill a good brand. A story about Colt’s managerial incompetence, which bordered on buffoonery, first broke in GUNS Magazine in a story titled, “What Went Wrong In Harford?” The date of the issue was 1956.
July 30, 2010
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The Oregon-based optics manufacturer has created a textbook example of strong branding. The Leupold brand is associated with extremely high quality, yet with a mid-range price. Now that’s a trick! Whenever you can deliver a perception of quality that far exceeds the price, you’re rocking.
July 28, 2010
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