For some reason, I have lately been reflecting on a lifetime of shooting, which includes the fine gun people I’ve met and the great gun places I have visited. I found both in the old San Francisco Gun Exchange. The store has been out of business since September of ’99, but it was an iconic institution for the 52 years preceding that unhappy date. Those who study marketing would be well advised to examine the way that grand old store was run. They had what you needed (as well as most competing products), their sales people knew a great deal about the product and the sale was completely honest and above board. It was a dignified, yet cordial atmosphere, and for most of the five-plus decades the SFGE was in business, owner Nate Posner worked hard to keep it that way.
June 11, 2013
