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Benelli Introduces the Ethos

A culmination of all of the company's innovations, the upcoming Ethos represents the next generation of Benelli shotguns.

Bird hunters and target shooters alike will have the opportunity to get their hands on the next generation of Benelli shotguns in 2014, thanks to the impending introduction and release of the company's new Ethos model.

The Ethos is comprised of some of Benelli's most successful innovations, both old and new. Naturally, the shotgun is centered around the company's famous Inertia Driven operating system. The carrier has been redesigned, making shells easier to load, and an enlarged bolt release makes for simpler and faster operation. The cartridge drop lever has been likewise changed, making the shotgun easier to handle and operate—even for a shooter in gloves. A newly patented Easy Locking System in the bolt body is designed to ensure that the rotating bold head locks up, and the Ethos' system is designed to cycle even the lightest of shotgun loads—right on down to 7/8 ozs. And all that's just scratching the surface of this potential game-changer.

The name, meanwhile, is representative of the craftsmanship that Benelli puts into its firearms. Ethos means "character," and has long been used to describe the guiding beliefs or ideals that characterize a community, nation or ideology. The Benelli brand has long prided itself on credibility, respect, integrity and merit—and the company views its new shotgun as the culmination of its own guiding ethos.

More coverage of the shotgun is on the way, and you won't have to wait long. We can tell you that American Rifleman Editor-in-Chief Mark Keefe had the opportunity to put the Ethos to the test last May on a trip to Africa. All told, the group of invited gun writers fired more than 15,000 rounds during their stay—and experienced no  malfunctions.

Ethos Features Include:

• Easy loading
• Larger bolt release
• Easy access cartridge drop lever
• Newly patented easy locking system
• Patented anti-seize magazine cap
• Wider range of LOP adjustment
• Interchangeable carbon fiber rib
• Interchangeable fiber optic sights
• Combines form and function for improved ergonomics
• Ability to cycle the lightest loads
• Patented recoil system provides greater recoil reduction

Benelli will officially launch the Ethos in Las Vegas, Nev., at SHOT Show 2014.

For more information, stay tuned to AmericanRifleman.org. Video coverage and a complete review of the Ethos will be published soon.

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12 Responses to Benelli Introduces the Ethos

Patrick pittman wrote:
May 11, 2014

Great gun with limitations. If you want a light weight gun to carry all day, this is the gun. It has the feel of my super black eagle without the weight. The recoil system is not as good as the comfort tech (note, I've only shoot trap loads). The easy load system is great as are the sight options. I don't plan on shooting duck loads out of it. Too light and the recoil will probably be too much.

Sam wrote:
April 17, 2014

I held it at bass pro, very light weight gun. it would probably have a really back kick. due to the light weight. i would recommend berretta A400 explorer

Mike Gordon wrote:
March 02, 2014

For the money and all the hype on the new recoil reduction 1 1/8 loads kicks like a mule! Not worth it. Can't get accessories for it yet if ever. Not pleased with $2000 gone!

Tomas wrote:
January 02, 2014

It kicks like mule.

Robert booth wrote:
December 31, 2013

Be hard to find a better gun then my sx3

Jrod wrote:
December 21, 2013

Looks like it will be a 3' gun. Literature on it says it will cycle 7/8 oz loads.

Gary Kuess wrote:
December 19, 2013

Does anyone know what it is going to weigh and if it shoots 3' or what?

Casey wrote:
December 19, 2013

Looks nice but it would be hard to beat my extrema 2

Mark Olson wrote:
December 19, 2013

I wish I had the money for it :/

Laura wrote:
December 19, 2013

looks and sounds like an awesome gun from what I have read. Would to have one or just to try one out!!!!!

Steve wrote:
December 19, 2013

I want one!!!

Doug wrote:
December 18, 2013

That's a great looking shotgun