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Your Guide To The Changing Marketplace Of Gun Sales (Page 3)
In the past few years, there has been a sea change in the methods and locations of how firearm sales are conducted. Technology, new business models, destination stores, expansive ranges and other factors might just change where you fill out your next Form 4473.
By Frank Miniter (RSS)
November 22, 2013
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Bruce Hammond, director of marketing and communications for the National Sporting Goods Association (NSGA), says the regional stores have been earning their market share. He says, “While we see an increase in online purchases, the increases online are modest as compared to the specialty sport shop channel.”
According to the NSGA, between 2010 and 2012, the percentage of rifles purchased at specialty sports shops (gun shops, outdoor stores, etc.) increased from 31.8 percent to 37.3 percent, while online purchases increased from 5.1 percent to 7.8 percent. However, it’s difficult to separate those numbers, as sales that begin online are sometimes completed in gun and sporting goods stores. NFDN, for example, doesn’t get in the middle of gun transactions, but rather facilitates sales. In this modern economy one is helping the other and that’s certainly the future of guns sales.
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