Rifles > Historical

Ron Coburn

The man who saved Savage Arms.

If you look at the men who have made firearms history, you will never find a boring personality. They all seem to have a strong will, a willingness to believe in themselves. The man who saved Savage Arms, Ron Coburn, is no exception.


Coburn was born and raised in Northern Ireland. At the age of 12, friends invited him to go pheasant hunting with them on a neighboring farmer's land. Ron did not own a shotgun, so he purchased the cheapest shotgun available in the local pawnshop – a Stevens 16-ga. pump with a poly choke, not realizing that one day he would become a part of the history of Savage/Stevens/Fox.


Like a lot of teenagers Ron didn't get along so well with his father. "I was the rebel of the family," said Coburn. "I had too much of my father's genes in me and we could never see eye to eye." Ron finished high school at the age of 15 and immediately got on a boat to Liverpool to see the Beatles. But when he arrived, they were not there. So he spent three days hitchhiking to London to see them in concert.


When it was over he had $7 in his pocket, no job and no intention of going home. So he went to work at a Ford Motor plant as a welder. During that time, he also went to college to complete an engineering degree. Then he went back to college and completed a business degree, finishing all this by the age of 23. "I was pretty burned out by then," Coburn said.


So he headed to Greece where he worked as a skipper's mate on a tourist boat. But six months of that was enough, and Coburn returned to London to start working in a small engineering company that specialized in research and development for tools and machinery, including automation and early robotic systems. Some time later, he helped to deliver an experimental aircraft to an executive at Siemens in Munich, Germany, and he liked the place so much he stayed. Coburn went to work for Siemens and stayed for 5 1/2 years. Cobrun then went to London, Singapore for a year, Hong Kong, and finally back to London where a headhunter contacted him about a Director of Engineering position with Smith & Wesson. He worked there for a while, but did not enjoy the corporate environment at the time. So when another offer came along, he moved on to Case Knives in Bradford, Pa., where he turned around the failing company. Later, the same headhunter who recruited him for S&W and Case asked him to take a look at Savage Industries.


After touring the plant, Coburn turned them down. Then they upped the offer. "I thought, I have a pretty good resume so far, how big a risk could it be?" He chuckled. "I took the job and six months later they filed bankruptcy. So, feeling pretty stupid, I resigned. The owners at the time made me an offer to take over and run the business. I said fine, if they gave me full latitude, which they agreed to do.


"I had to fire the chairman and the president." Coburn said. "Then I took all the costs I could out of the company, and I went from 11 product lines down to one. I picked the Model 110 because it was the only one out of the 11 that was reasonably tooled. Fixtures and gauges were in place. All the other products were in dismal condition as far as the machinery, tooling and fixtures went. The other thing I liked about the Model 110 was that it had the terrific accuracy reputation – something that I thought was understated. I knew that I could rebuild the business initially on price advantage alone for a little while, but what I really needed to do was emphasize the accuracy to make us stand out and advance our market position. We brought in an auctioneer and I sold off all the excess equipment, other than for the Model 110, for $350,000, which kept the payroll going for five months. We rented out the excess factory space to a railroad distribution company to raise a little more money.


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8 Responses to Ron Coburn

Ronald Coburn wrote:
June 10, 2013

Harry Gibson- let's catch up!

Harry Gibson wrote:
June 06, 2013

Enjoy your retirement Ronnie, you deserve it. You always were a trier, even though you tried to chop my toe off with a builders shovel.

Jim Findley wrote:
December 22, 2012

Ron- I recently purchased a M111 300 WM for an upcoming Elk hunt in CO. Lets start with the positive first....love the safety, like the Ruger 77 which is my fall back weapon in 7 Mag. My back ground, I am a retired USAF SF CMSgt and wrote the book on sniper operations....when I say I wrote the book I mean I literally wrote the book for techniques, tactics and procedure for the AF when I was on the USAFE staff. I have 28 guns in my safe, bar none your gun was the filthiest I ever purchased out of the box. I have a test called the "white T-shirt test", and have used it on thousands of guns....I rubbed my new 300 WM and the shirt turned rust red......the bore was even worse.....who does your QC???? Very disappointed with my newest Savage product......maybe I should stick with Ruger

Ryan krueger wrote:
December 02, 2012

Hey Ron I have a new 512 goldwing 20 ga the safety is malfunctioning it doesn't always work it jams a lot the gun is brand new right out of the box it has cost me some opertunitys while hunting and a gun that costest 600 should at least be able to fuction I have sent the gun back a all I hear back is that the gun meets factory specs which I can't believe because I have other savage guns that aren't made like junk but the 512 safety is I would like some one to fix the problem with the safety I have tried to to trade the gun in to cableas and gander mountain and they both are a wear of the problem so they will buy the gun for pennies on the dollar which is ridiculous why should I have to lose a few hundred dollars for something that savage arms has screwed up hope to have some answers soon thanks

Larry Garrett wrote:
October 14, 2012

why if savage mod. 110 are acurate is mine so in acurate. recently returned it to savage and upon the guns return it is still junk.i think you should have kept you"re old employees and equipment. maybe then i wuld have one of those acurate out of the box savages that i hear so much about.

Ted Gacek wrote:
June 19, 2012

512 12 Ga S/N U11A0688 What is the problem with the Safety -barrel select? Sent back twice for correction and have not been informed of the problem or the fix. The last time the gun was sent to the wrong customer on return. The choke tubes have burrs entending into the bore sent them back for correction. This was the condition the gun was in out of the Box. I the gun for 2 months and have as to shoot it. I was looking forward to using the 512 in my hunter education calsses and my merit badge sessions. Now I will use it to show that the Safety can malfunction. What is the problem with the Gold wing safety?

savage arms wrote:
March 15, 2011

That serial number was generated in october 1977

LORETTA L. TURNER wrote:
February 06, 2011

MR. COBURN, I HAVE BEEN TRYING TO FIND OUT THE VALUE AND AGE OF A 410 94E WITH SERIAL C616301.