John Bianchi: The Legend
In his lifetime, John Bianchi has been a police officer, a military general, competitive shooting, author and the foremost holster maker in the world. Photos Courtesy of Blue Book Publications and John Bianchi. From the article "John Bianchi: An American Legend."
New Way to Advertise
Bianchi’s sepia toned western ads had been so successful, that the demand from the public was like Oliver Twist asking, “Please, sir, I want some more.” And John figured out how to serve up something very special. “We decided to take the idea to the next level and create promotional posters for the dealers. I called them ‘Histographs’ because they were done to look like historical photos from the Old West. We did the first one in 1973 and one every two years through 1981.” Today they are collectible western art.